Stop Retyping Your Brand Into Every AI Prompt

If you make things with AI for work, you have a paragraph you keep retyping.

Mine goes something like: lead with the decision, keep paragraphs to three sentences, UK spelling, cite the section number, never claim anything the source doesn't support. Yours is different, but you have one. You paste it into the study guide you're building for a certification course, then again into the deck for Thursday, then again into the training video, and by the fourth time you've dropped half of it because you were in a hurry.

That paragraph is not a prompt. It's a standard. And standards should be saved, not retyped.

Today we're replacing Saved Instructions and Custom Designs with one thing that does the whole job: Customization Profiles.

What a profile holds

A profile is the answer to "how should Scholarly do this for me, every time." It carries three things, and you can use any combination of them:

• Reusable instructions. Audience, tone, structure, terminology, citation rules, house style — the paragraph you keep retyping.
• A preferred model. Pin the model you trust for this kind of work, so a profile isn't just how the writing reads but which engine produced it.
• Visual references. Logos, brand-guide pages, a deck you like, a screenshot of the look you're after. Visual creations match colors, layout, and art direction from them.

A profile can be all three or just one. "Always use Opus" is a complete, useful profile. So is "here are our four brand colors and nothing else."

Where it shows up

At the top of every Customize step, next to the title, there's now a Choose profile button.

That placement is deliberate. A profile isn't one more field buried in the custom-instructions box — it governs the whole creation, so it sits beside the title as a peer of it. Pick a profile and the model, instructions, and visual identity for that creation are already decided. Anything you type in the instructions box still applies on top, for the things that are true this once and not every time.

Format-native choices stay exactly where they were. A slide theme is still a slide theme. A video mode is still a video mode. A profile adds your standing preferences without hiding the decisions that belong to the format.

Personal and Team profiles

Personal profiles are yours. They work across every creation and nobody else sees them.

Team profiles are the interesting ones.

If your team has a voice and a look — and if you're producing onboarding material, training decks, or client-facing documents, it does — an admin can publish that once as a shared profile. Everyone on the team can apply it; only admins can change it. Every team also gets a Company Brand Kit that can be edited but never deleted, so there's always one obvious answer to "what does our stuff look like."

The practical effect is that the newest person on your team produces work that sounds like your company on their first day, without being handed a style guide they won't read.

You can manage all of it from the Profiles tab on your team page: shared profiles listed, created, and edited right there, alongside seats, people, and the team library.

Projects can pick a default

Open a project's customization panel and you can set a default profile for it.

Every new chat and every creation started inside that project inherits it automatically, layered underneath any project-specific instructions you've written. So a project for one client's account carries that client's voice, and a project for internal training carries yours, and you stop making that choice by hand forty times.

A note on the preferred model

Model catalogs differ by format — the models available for video lectures aren't identical to the ones for documents. A profile pins one preferred model, and where a format can't offer it, that format quietly keeps its own best default rather than failing or silently substituting something you didn't choose.

The profile editor tells you which formats a model covers before you save it, so there are no surprises later. And picking a model by hand inside any create window still overrides the profile for that one creation.

What happens to your existing setup

Nothing is lost. Your existing Saved Instructions and Custom Designs move into Personal profiles automatically the first time you open the library. Deleted items stay deleted. Nothing is rewritten, and nothing needs migrating by hand.

One change worth knowing: instructions you type into a create window are no longer silently autosaved into a library you never asked for. Saving is now a deliberate act — you make a profile because you decided this is how you work, not because you typed something once.

Try it

Open any create window and look at the top of the Customize step. Or go to Settings → AI Creations → Customization Profiles and build the first one from scratch.

Start with the paragraph you keep retyping. That's the whole exercise. Save it once, name it after the job it does, and stop paying for it every time.

If you run a team, the second thing to do is publish it — your brand voice is worth more shared than it is sitting in one person's account.