External Influences on Business Activity
0:00 / 4:31
Introduction
0:00 - 0:33
Why the External Environment Matters
0:33 - 1:12
The Main Macro Factors (PEST)
1:12 - 2:05
Competition, Global & Environmental Forces
2:05 - 3:00
From Influences to Strategy
3:00 - 3:48
The Core Skill: Applying What You've Learned
3:48 - 4:31