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External Influences on Business Activity
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External Influences on Business Activity
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Chapters
Summary
Transcript
Chapters
1
Introduction
0:00
2
Why the External Environment Matters
0:33
3
The Main Macro Factors (PEST)
1:12
4
Competition, Global & Environmental Forces
2:05
5
From Influences to Strategy
3:00
6
The Core Skill: Applying What You've Learned
3:48
