/Media Ideology, Hegemony & Power: How Ads Sell You a Worldvi...
Media Ideology, Hegemony & Power: How Ads Sell You a Worldvi...
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Media is Never Neutral
0:00 - 0:30
What is Ideology?
0:30 - 1:08
Hegemony: How Power Becomes Common Sense
1:08 - 1:49
The Tools of Persuasion
1:49 - 2:29
Campaign: Bumble's Anti-Celibacy Ad
2:29 - 3:09
Campaign: Nike's Never Again
3:09 - 3:48
Campaign: Osmo Gym and Body Fascism
3:48 - 4:31
How Audiences Read Media
4:31 - 5:09
Becoming Critical Media Citizens
5:09 - 5:51