Marketing Management: Fundamentals and Strategy

Name: Marketing Management: Fundamentals and Strategy
Uploaded: 2026-06-18T14:13:49.300Z
Duration: 485 s
Description: An in-depth exploration of marketing fundamentals, including core philosophies, the 4Ps, environmental analysis, and strategic planning processes, illustrated…

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Marketing Management: Fundamentals and Strategy

0:00 / 8:04

Introduction to Marketing

0:00 - 0:17

What is Marketing and Value?

0:17 - 0:57

Scope of Marketing: What is Marketed?

0:57 - 1:57

Marketing Philosophies and Concepts

1:57 - 3:13

The Marketing Environment

3:13 - 4:55

The Marketing Mix (4Ps)

4:55 - 6:01

Case Studies: Jio and McCain

6:01 - 6:45

Marketing Management and Planning

6:45 - 7:46

Recap and Conclusion

7:46 - 8:04