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Marketing Management: Fundamentals and Strategy
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Marketing Management: Fundamentals and Strategy
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0:00 / 8:04
Chapters
Summary
Transcript
Chapters
1
Introduction to Marketing
0:00
2
What is Marketing and Value?
0:17
3
Scope of Marketing: What is Marketed?
0:57
4
Marketing Philosophies and Concepts
1:57
5
The Marketing Environment
3:13
6
The Marketing Mix (4Ps)
4:55
7
Case Studies: Jio and McCain
6:01
8
Marketing Management and Planning
6:45
9
Recap and Conclusion
7:46
