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Flashcard Deck
1 Flashcard Deck
Retailing and Wholesaling
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Retailing involves selling products or services directly to final consumers for their personal nonbusiness use.
True
Most retailing is done by businesses whose sales come primarily from retailing.
True - RETAILERS - A business whose sales come primarily from retailing
Retailers reach consumers at key moments of truth ultimately influencing their actions at the point of purchase.
True
Shopper marketing focuses the entire marketing process toward turning shoppers into buyers as they approach the point of sale.
True
Shopper marketing emphasises using instore promotions and advertising to extend brand equity to the last mile.
True
Shopper marketing suggests that marketing efforts should be coordinated around the shopping process itself.
True
The First Moment of Truth is the critical three to seven seconds that a shopper considers a product on a store shelf.
True
The retailing moment of truth no longer takes place only in stores, as online and mobile shopping have added new dimensions to shopper marketing.
True
Consumers today are increasingly omnichannel buyers who make little distinction between instore and online shopping.
True
Consumers make little distinction between instore and online shopping.
True
Shopper marketing is only about instore buying.
False
Most retailing is still done in retail stores.
True
Online and mobile shopping have been growing faster than store retailing.
True
Shopper marketing is about using instore promotions and advertising to extend brand equity to the last mile and encourage favorable in-store purchase decisions.
True
Influencing consumer buying decisions as they shop now involves efforts aimed at online search and in-store online and mobile shopping.
True
Scholarly Assistant's Insights
Flashcard Deck for Retailing and Wholesaling: Questions and answers on key concepts like retailing, shopper marketing, and moments of truth.
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Retailing
Wholesaling
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