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Agricultural Marketing and Aquaculture
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1
Question
What is the storage coefficient in hydrology?
Answer
Volume of water stored or released from an aquifer per unit horizontal area per unit change in hydraulic head
2
Question
What is a turnout in irrigation systems?
Answer
Hydraulic structure serving as an outlet for water from irrigation canals to the main farm ditch
3
Question
What are alternative terms for drip irrigation?
Answer
Trickle irrigation and micro irrigation
4
Question
What do assemblers do in agricultural marketing?
Answer
Accumulate produce from individual farmers for storage or distribution to wholesalers
5
Question
How is demand defined in marketing?
Answer
Wants for specific satisfiers backed by ability and willingness to buy
6
Question
What is negotiation as a marketing function?
Answer
Facilitates transfer of ownership of products
7
Question
Why is processing considered a marketing function?
Answer
Transforms agricultural products to increase marketability
8
Question
Who are retailers in the distribution chain?
Answer
Intermediaries dealing directly with end-users or consumers
9
Question
What defines a need in consumer behavior?
Answer
State of felt deprivation of some basic satisfaction
10
Question
What is a product in marketing terms?
Answer
Anything offered for sale, attention, or acquisition
11
Question
How is a market characterized?
Answer
Group of actual and potential buyers with similar needs and wants interacting with sellers
12
Question
What are the most dominant species cultured in brackishwater in the Philippines?
Answer
Milkfish and shrimp
13
Question
How many larval stages does the giant freshwater prawn undergo?
Answer
11 larval stages to metamorphose to post larvae
14
Question
What larval stages do penaeid shrimps undergo before post larvae?
Answer
Nauplius, zoea, mysis
15
Question
What type of water has intermediate salinity due to mixing of fresh and sea water?
Answer
Brackishwater
16
Question
What are mariculture parks?
Answer
Zonified marine cages for breeding and growout of marine species
17
Question
What is eye ablation used for in aquaculture?
Answer
Inducing females to spawn in shrimp
18
Question
What discrepancy in quantity does marketing overcome?
Answer
Producers sell in large quantities while consumers buy in small quantities
19
Question
What includes actual and potential rivals in marketing?
Answer
Competition
20
Question
What characterizes a marketing-oriented approach?
Answer
Attaining key objectives of the 3 Cs of marketing
21
Question
What is the marketing mix?
Answer
Set of tools a firm uses to pursue marketing objectives for the target market
22
Question
What is promotion in marketing functions?
Answer
Informs prospective buyers of product availability and increases sales
23
Question
Why is grading necessary for agricultural outputs?
Answer
Facilitates buying, selling, transportation, storage, and pricing due to variability
24
Question
What do agents and brokers do?
Answer
Negotiate on behalf of producers and buyers without assuming ownership
25
Question
What is a market segment?
Answer
Fairly homogeneous group of customers responding similarly to marketing mix
26
Question
How is market share defined?
Answer
Proportion of a company's total sales of a product in a specific market or area
27
Question
What is value in consumer terms?
Answer
Consumer's estimate of a product's capacity to meet desired needs and wants
28
Question
What describes the supply chain?
Answer
Long process from raw material sourcing to marketing of final products
29
Question
What is separation in location in marketing?
Answer
Producers and consumers are located apart
30
Question
What is a target market?
Answer
Fairly homogeneous group of people or organizations a company wishes to appeal to