/
Influencer Marketing Insights
Save to my account
Sign up
Influencer Marketing Insights
Influencer Marketing Insights
Study
1
Question
What are influencers?
Answer
Influencers are people with a large and engaged follower base on social media platforms.
2
Question
What is organic content in influencer marketing?
Answer
Organic content is content that is part of the influencer's persona and brand, akin to sharing a favorite product on Instagram.
3
Question
What is sponsored content in influencer marketing?
Answer
Sponsored content is when influencers partner with a brand or agency to promote products, brands, and messaging with the intent to raise brand awareness, engagement, or sales.
4
Question
What percentage of consumers use ad-blocker technologies?
Answer
42% of consumers use ad-blocker technologies.
5
Question
What are some advantages of influencer marketing over old-school media?
Answer
Influencer marketing can be less costly, more personalized, allows for real-time measurement, and may be more relevant.
6
Question
What percentage of millennials feel influencers understand them better than their friends?
Answer
42% of millennials feel influencers understand them better than their friends.
7
Question
What percentage of consumers rely on influencer recommendations for information searches?
Answer
50% of consumers rely on influencer recommendations to inform their information searches.
8
Question
What is the reported ROI of influencers compared to banner ads?
Answer
The value of influencers is reported to be 11x the ROI of banner ads.
9
Question
What is a shoutout in influencer marketing?
Answer
A shoutout is when a marketer pays the influencer to promote the brand or products, typically including a call to action.
10
Question
What is a giveaway in influencer marketing?
Answer
A giveaway is when a marketer provides the influencer something of value for a follower contest, which can increase leads and brand awareness.
11
Question
What is affiliate marketing in influencer marketing?
Answer
Affiliate marketing is when the marketer works with the influencer to promote the brand and its products for a commission.
12
Question
What is sponsored marketing in influencer marketing?
Answer
Sponsored marketing is when the marketer creates branded content for the influencer to share.
13
Question
What is product seeding in influencer marketing?
Answer
Product seeding, also known as gifts, is when a marketer provides the influencer with product samples to generate organic content.
14
Question
What are brand ambassadors in influencer marketing?
Answer
Brand ambassadors are influencers who have long-term partnerships with brands and are excited about the brand's products.
15
Question
What factors can cause influencers to charge high fees?
Answer
Factors include platform audience, influencer reach, follower engagement, type of content, influencer demand, exclusivity, usage rights, and industry specialization.
16
Question
What are the four Rs for selecting the right influencers?
Answer
The four Rs are Reach, Relevance, Resonance, and Reliability.
17
Question
What are some steps to create an effective influencer strategy?
Answer
Start with the company's objectives, identify customers, set a budget and KPIs, repurpose content, shortlist and nurture influencers, partner with legal counsel, give influencers flexibility, and monitor KPIs.
18
Question
Define virality in the context of online content.
Answer
Virality is the contagious spread of online content.
19
Question
What is non-virality?
Answer
Non-virality is the norm, as only a small percentage of online content goes viral.
20
Question
What are Jonah Berger's 6 STEPPS to increase the odds of content going viral?
Answer
1. Social Currency 2. Triggers 3. Emotion 4. Public 5. Practical Value 6. Stories.
21
Question
What does 'social currency' refer to in viral content?
Answer
Social currency refers to the personal value that can be accumulated as a result of one's actions in social media.
22
Question
What are triggers in the context of viral content?
Answer
Triggers are environmental cues that remind us of specific products or brands.
23
Question
What role does emotion play in virality?
Answer
Emotion is a subjective mental state that exists along a continuum ranging from positive to negative, influencing sharing behavior.
24
Question
What is public principle of virality?
Answer
The public principle of virality suggests that we imitate what we see people around us doing.
25
Question
Define practical value in the context of viral content.
Answer
Practical value refers to the aspects of something that can improve everyday life, leading people to share information they find useful.
26
Question
What are stories in viral content?
Answer
Stories refer to accounts of imaginary or real people that evolve from a beginning to an end, making them compelling to share.
27
Question
What is a limitation of virality?
Answer
Viral content reaches millions rapidly, but its value to the firm is variable and should fit the brand's image and products.
28
Question
What is engagement in marketing?
Answer
Engagement captures the many ways people and organizations identify, listen to, interact with, and activate digital audiences.
29
Question
What is reactive engagement?
Answer
Reactive engagement refers to firms answering direct messages, incoming mentions, or comments.
30
Question
What is proactive engagement?
Answer
Proactive engagement occurs when marketers spark conversations with people who may be talking about the brand but haven't yet sent messages.