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Flashcard Deck
Retailing and Wholesaling
Study
1
Question
Retailing involves selling products or services directly to final consumers for their personal nonbusiness use.
Answer
True
2
Question
Most retailing is done by businesses whose sales come primarily from retailing.
Answer
True - RETAILERS - A business whose sales come primarily from retailing
3
Question
Retailers reach consumers at key moments of truth ultimately influencing their actions at the point of purchase.
Answer
True
4
Question
Shopper marketing focuses the entire marketing process toward turning shoppers into buyers as they approach the point of sale.
Answer
True
5
Question
Shopper marketing emphasises using instore promotions and advertising to extend brand equity to the last mile.
Answer
True
6
Question
Shopper marketing suggests that marketing efforts should be coordinated around the shopping process itself.
Answer
True
7
Question
The First Moment of Truth is the critical three to seven seconds that a shopper considers a product on a store shelf.
Answer
True
8
Question
The retailing moment of truth no longer takes place only in stores, as online and mobile shopping have added new dimensions to shopper marketing.
Answer
True
9
Question
Consumers today are increasingly omnichannel buyers who make little distinction between instore and online shopping.
Answer
True
10
Question
Consumers make little distinction between instore and online shopping.
Answer
True
11
Question
Shopper marketing is only about instore buying.
Answer
False
12
Question
Most retailing is still done in retail stores.
Answer
True
13
Question
Online and mobile shopping have been growing faster than store retailing.
Answer
True
14
Question
Shopper marketing is about using instore promotions and advertising to extend brand equity to the last mile and encourage favorable in-store purchase decisions.
Answer
True
15
Question
Influencing consumer buying decisions as they shop now involves efforts aimed at online search and in-store online and mobile shopping.
Answer
True
16
Question
Specialty store carries a narrow product line with a deep assortment and includes examples like clothing stores, sporting goods stores, furniture stores, florists, and bookstores.
Answer
True
17
Question
Department store carries several product lines typically clothing, home furnishings, and household goods with each line operated as a separate department.
Answer
True
18
Question
Supermarket is a relatively large, low-cost, low-margin, high-volume self-service operation designed to serve the consumer's total needs for grocery and household products.
Answer
True
19
Question
Convenience store is a relatively small store located near residential areas, open long hours seven days a week, and carries a limited line of high-turnover convenience products at slightly higher prices.
Answer
True
20
Question
Discount store carries standard merchandise sold at lower prices with lower margins and higher volumes.
Answer
True
21
Question
Off-price retailer sells merchandise bought at less-than-regular wholesale prices and sold at less than retail. This includes factory outlets, independent off-price retailers, and warehouse or wholesale clubs selling a limited selection of brand-name groceries, appliances, clothing, and other goods at deep discounts to consumers who pay membership fees.
Answer
True
22
Question
Superstores are very large stores traditionally aimed at meeting consumers' total needs for routinely purchased food and non-food items. This category includes supercenters, combined supermarket and discount stores, and category killers.
Answer
True
23
Question
A very large store traditionally aimed at meeting consumers' total needs for routinely purchased food and non-food items falls under the category of superstores. This category includes supercenters, combined supermarket and discount stores, and category killers which carry a deep assortment in a particular category like Tesco Superstores UK, Auchan and Carrefour hypermarkets in Europe, and Walmart Supercenter, SuperTarget, Meijer discount stores in the US.
Answer
True
24
Question
The amount of service varies for different types of customers and products, and retailers may offer one of three service levels: self-service, limited service, and full service.
Answer
True
25
Question
Self-service retailers serve customers who are willing to perform their own locate, compare, select, and checkout process to save time or money.
Answer
True
26
Question
Self-service is the basis of all discount operations and is typically used by retailers selling convenience goods such as supermarkets and nationally branded fast-moving shopping goods.
Answer
True
27
Question
Limited service retailers, such as PCWorld or Halfords, provide more sales assistance because they carry more goods like electrical goods, motoring, and cycling products.
Answer
True
28
Question
Full-service retailers provide more services resulting in much higher operating costs which are normally passed along to customers as higher prices. (True/False)
Answer
True
29
Question
Customers shopping at full-service retailers do not need or want assistance or advice. (True/False)
Answer
False, Customers need or want assistance or advice.
30
Question
Specialty stores usually carry narrow product lines with shallow assortments within those lines. (True/False)
Answer
False, Specialty stores carry narrow product lines with deep assortments within those lines.